18 Best SEO Analytics Tools in 2025

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The Basic plan costs $29.90 per month, the Premium plan is $39.90, and the Agency plan is $79.90. Sitechecker.pro is a great website checker that provides a deep SEO analysis so that you can make SEO improvements. Once Sitechecker scans your website, you get insights into traffic, backlinks, rankings, and more. They give you insights that would otherwise take ages to generate.

More Free SEO Tools from Moz

Amy Nichol Smith spent more than 20 years working as a journalist for TV and newspapers before transitioning to software and hardware product reviews for consumers and small businesses. Times, Tom’s Guide, Investopedia and various newspapers across the U.S. Most SEO tools are often so feature-rich that they require a bit of a learning curve. Yet, some tools are more user-friendly than others, and we took that into account when creating this list. A web crawler, or spider, can help you see issues on your website and other on-site SEO problems.

• An AI-powered content optimization tool, Clearscope offers recommendations for content creation based on targeted keywords and top performing content.
• I’ve used Screaming Frog since the beginning of my SEO career and couldn’t recommend it more,” says Lauren Galvez, an SEO consultant.
• But if you don’t have a large monthly budget, they might be out of the question.
• Whether you’re tracking progress or analyzing data, everything you need is at your fingertips.
• It doesn’t just tell you if your tone is off; it actually shows you which parts of your content need tweaking.

I’ll cover essential SEO tools categorized by their functions, helping you become proficient in search engine optimization. Moz is, without any doubt, one of the best SEO Tools in the market. From site auditing to rank tracking and backlink analysis to keyword research, there’s not much that Moz cannot do.

General SEO reports, specific SEO reports, and even white label SEO reports are easily generated for your clients in one convenient place. “SEO Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.” Ubersuggest is SEO Anomaly best for small businesses and individuals managing up to 15 websites. I recommend you get started with the Free plan, then upgrade to a paid plan for extra SEO punch (starting at $299/year). Check My Links is a Google Chrome extension that ensures your links on both internal and external web pages work.

Screaming Frog SEO Spider is the best tool for technical SEO because it offers a deep, comprehensive way to audit websites just like a search engine would. It’s trusted by technical SEOs and developers for its ability to quickly crawl sites and identify a wide range of issues. Pricing starts at €129/month for tracking up to 1,000 keywords. The depth of features means there’s a learning curve, especially for those new to SEO, and the pricing may be a stretch for very small teams or solo marketers. Still, if keyword research is a priority, and you want to back it with accurate, actionable data, Ahrefs remains one of the most powerful tools available.

Some are feature-rich, comprehensive software with several tools to tackle many SEO tasks. Ahrefs is a good example of a comprehensive SEO tool since it helps with on-page SEO, off-page SEO, site audits, and more. Our Keyword Tool is a point-solution since it has one function—to help you find the best SEO keywords to target. Semrush is a powerhouse platform in the digital marketing space, offering tools for SEO, content marketing, market research, advertising, and social media.